Joanna Yarrow

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Joanna Yarrow is one of the UK’s leading experts in sustainable living. Having grown up in a Sussex wood she knows all about the traditional ‘Good Life’, but doesn’t want to go back to peeing on the compost heap.

oliver heathJoanna Yarrow


Designer Joe Wadsworth brought along The Firewinder® and entertained the guest drivers in the back of the Allied ZEV electric van before Eco-Rally 2009.

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Lotus Eco Elise topEco Elise seatsJoanna YarrowPaul Zenon


This Eco Elise is a great example of the advanced and affordable green technologies Lotus is developing. We are at the cutting edge of environmental technology and are determined to push forward with our green agenda. The Lotus brand values of lightweight, fuel efficient, and high performance are more relevant today than they ever have been. We are keen to ensure that Lotus as a company and its products offer an ethical, green option that appeals to our customers.
- Mike Kimberley, CEO of Group Lotus plc

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Bridgestone Eco-Rally 2010 Vehicles

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