Europe's first Auto-Start-Stop Ford

"The new Focus ECOnetic is particularly significant as it paves the way for some of these technologies to be implemented into our core vehicle series in the near future." - Ford of Europe, Frankfurt Motor Show '09

Conserving and recycling energy

In the mixed driving conditions between Brighton and London, the Auto-Stop-Start system will reduce fuel consumption and CO2 emissions by around 5%. When we reach London's congested streets, the savings could increase be as much as 10%. Pressing the brakes or decelerating will re-charge the battery and the Ford Auto-Start-Stop system will automatically switch the engine off when we come to a full stop at the traffic lights.

Recycling materials

When the lights turn green and the accelerator is pressed, the engine will seamlessly start up again - although the driver may not hear it. Ford's noise insulation is made from used denim jeans and reclaimed upholstery. Almost all of Ford parts parts (up to 95%) can now be used again in other vehicles or in other manufacturing processes.

Fully electric Focus

Europeans can look forward to a completely zero-emission Focus in 2012 and we hope to have a prototype at this year's Eco-Rally.

Electrified vehicles are one part of Ford’s broader strategy to offer a wide range of environmentally friendly transportation solutions – rather than a single vehicle or technology.

Put the Focus ECOnetic to the test

To find out if the Focus ECOnetic could save you money, visit Ford's ECOnetic calculator to compare against other makes and models, as well as view the potential fuel, road tax and CO2 savings.