Honda ‘Dream Factory’ hosts street art installation at Eco-Rally finish-line

Honda’s new CR-Z hybrid will be among the cleaner cars tackling this year’s Eco Rally on Wednesday, 7 July. The sporty 2+2 coupe will front the convoy as it makes its way from Brighton to London, in this annual celebration of low-emission vehicles.

On arrival in London, the CR-Z will join a display of eco cars outside the Albert Memorial, opposite the Royal Albert Hall and the Royal College of Art. It’s here, on the edge of the college building, that Honda continues the work of the Dream Factory – its celebration of the UK’s most exciting cultural innovators.

Starting on Monday, 5 July, the street art collective, Agents of Change, will be creating a bespoke piece of graffiti as a backdrop to a display outside the Royal College of Arts. This live art installation will continue until Wednesday, when the finished piece will be unveiled to Eco Rally participants. A Honda CR-Z will form an integral part of the installation, with the car adorned in vinyl graphics to reflect the direction of the street art.

Agents of Change are among the 20 ‘Cultural Engineers’ celebrated by Honda as part of its Dream Factory activity in the UK. Each of the pioneering individuals – musicians, artists, filmmakers and social entrepreneurs – share common traits with the CR-Z and their work reflect the values of the hybrid coupe: delivering fun, great design, with a modern conscience.

Honda is celebrating the inspiring stories and ground-breaking achievements of these innovators through a website, a limited edition book, an eclectic exhibition in London and a series of nationwide workshops. For more information on the work of the Cultural Engineers, visit: http://www.dreamfactoryuk.com