Mike Whelan - Creative Director

Mike spent much of his early youth in Africa - often helping his father make cars & motorcycles go quickly round a track - and dreamt of one day becoming a car designer. Now living in London, he prefers the speed of the bicycle through the city streets. He has a degree in Ecological Design from Goldsmiths University and has implemented environmental management strategies for the likes of the National Consumer Council. Mike doesn’t know how zero emission mobility will evolve but believes that together we can design a better way of getting from A to Z.

Bridgestone Eco-Rally 2010 Vehicles