MINI

About the Organisation
company logo

MINI originally came about because of the fuel shortage caused by the 1956 Suez Crisis. Petrol was rationed, sales of large cars slumped and as a reaction to the German bubble cars, BMC decided to design a 'proper miniature car'.

The Mini's space-saving front-wheel-drive layout (that allowed 80% of the area of the car's floorpan to be used for passengers and luggage) influenced a generation of car-makers.and in 1999 was voted the second most influential car of the 20th Century, (only beaten by the Ford Model T).

In 2007, the one millionth BMW MINI rolled out of the Oxford Plant after six years of production, just one month longer than it took the classic Mini to reach the same total in 1965. The new MINI is much more popular in the US, with Americans feeling confident enough to swap their big, heavy gas-guzzlers for the iconic compact car.

More info: 
http://www.mini.co.uk
Tips, Tools & Advice
Participation
Products on Display: 
2011 Bridgestone Eco-RallyProduct image MINI MINI E
At the Oxford startline of the 2011 Bridgestone Eco-Rally, visitors will discover exactly how zero-emission cars fit in with today’s lifestyle and how well they cope with the demands of everyday driving. Oxford Brookes will be displaying one of the electric MINIs which took part in a year-long... MORE INFO & STATS >>
2010 Bridgestone Eco-RallyProduct image MINI E
Lisa Rogers and 1960's Monte Carlo Rally legend Paddy Hopkirk drove the first leg of the 2010 Bridgestone Eco-Rally before handing over to current F1 rookie Nico Hulkenberg and the BBC Click film crew. Watch the video for Nico's take on electric Formula One. MORE INFO & STATS >>
2009 Revolve Eco-RallyProduct image MINI E
The MINI E is the first product of BMW's Project i - a program designed to research and develop new types of vehicles for sustainable mobility. The car is being tested on British roads by a mixture of private, corporate and public sector drivers - all of whom will give valuable feedback to the... MORE INFO & STATS >>
2008 People's Eco-RallyProduct image MINI One
Retro British style with modern BMW engineering, easy to park (especially at reserved Car Club spaces!) and incredibly fun to drive - it's like an adult-sized go-kart. See it at the Clapham Bandstand and find out how to become a Car Club member. MORE INFO & STATS >>
Seen at: 
Start (Brighton)
Seen at: 
Pit Stop
Seen at: 
Finish Line
Role: 
Eco-Rally Exhibitor/Participant