Mitsubishi iMIEV does Oxford to London 2011 Bridgestone Eco-Rally

Product image
The Mitsubishi i-MiEV has four seats, zero tailpipe-emissions, qualifies for free road tax, no Congestion Charge in London, free parking in some boroughs, and zero benefit-in-kind company car tax – adding up to potential savings of thousands of pounds a year.

Without good design - that which raises the emotions, and gets us all fired up - how do we hope to encourage the sorts of numbers needed to switch to sustainable living, to really make a difference? Aspiration and style play key roles in getting us to make the switch to a better cleaner way of living.
- Oliver Heath, eco-designer

Sam Fox & Kim Woodburn arrive at BRE Innovation Park - photo by Peter White

The iconic Mitsubishi i - itself a winner of thirteen design awards in its first year, including the Japanese Automotive Researchers and Journalists ‘Car of the Year’ in 2007.

Based on the “i” minicar’s rear-midship layout platform, “i-MiEV” replaces the conventional engine, transmission and fuel tank with a lithium-ion battery system, motor, inverter and other EV components.
The long wheelbase, a feature of rear-midship layout, provides space for high capacity lithium-ion batteries under the floor. It also enables the motor and inverter to be installed in the space that used to house the conventional engine and transmission. i-MiEV ensures ample cabin space for passengers and reasonable luggage compartment space in the rear. The installation of batteries under the floor makes the i-MiEV’s center of gravity low, which provides a more stable driving dynamic.

Twenty-five of the first fifty all-electric Mitsubishi i-MiEV city cars have taken part in the ultra-low vehicle carbon trial.

Stats
Manufacturer: 
Mitsubishi
Model: 
iMiEV
CO2 (g/km from tailpipe): 
0
Noise at city speed: 
55-60dB
Sound at low speed: 
Almost silent
Fuel / Propulsion: 
electric lithium battery
Max Range: 
80miles
Fill-up time: 
< 10 hrs
Top-up time: 
<3 hrs
City speed (mph): 
10-15
Top speed: 
80mph
Seats: 
4
Transmission: 
Automatic
Seen at
Silverstone
Start (Oxford)
Pit Stop
Finish Line
Number: 
016
About the Drivers
Guest Driver 1st leg: 
Photo Kim Woodburn, TV Presenter
Kim was born in Eastney, near Portsmouth.  She first noticed the joy of cleaning while watching her fastidious grandmother who cleaned schools for a living, soaking clothes, scrubbing the step and polishing like crazy.  However, Kim’s first job after leaving school at 15 was in a high-... ...MORE >>
Photo Samantha Fox
Samantha Fox, model, presenter and singer, was born in Mile End, London. Interested in music from an early age, she formed her first band at the age of 14 and a year later, signed with Lamborghini Records. However, both her theatre and music careers went on hold when her modelling career took off.... ...MORE >>
Co-pilot/ Guest Driver 2nd leg : 
Infineum UK
Dr Martin Dare-Edwards, UK Country Manager for Infineum and Chairman of the recently established Oxfordshire Local Enterprise Partnership. Martin believes that the “internal combustion engine is going on a long way...”, and expects to see at least 30 years of growth in the ICE vehicle...... MORE >>

About the Exhibitor
company logo Mitsubishi Motors

Mitsubishi Motors automotive tradition goes back to 1917 when the Mitsubishi Model A, Japans first series-production automobile, was introduced. Over the next two decades the company established themselves as an innovator, developing, amongst others, Japans first diesel engine, its first large-...

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