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Peugeot’s designers started with three words to define the new 208: ”agile, sensuous and athletic”. Architectural regeneration and efficiency was a key target for the 208 and the Active HDi 70 has a diesel engine which utilises micro-hybrid technology, aerodynamics and lightweight materials to reduce CO2 emissions to just 87g/km. Petrol versions are only slightly higher: 99 – 135g/km). The brand new model has already won the coveted Auto Express Award for Best Supermini.
The 208 Active e-HDi utilises an EGC (Electronic Gearbox Controlled manual) but drives like an automatic, when you stop i.e. at a red light, the engine stops automatically, significantly reducing emissions in start/stop city driving conditions.
The 208 embodies the principles of agility and efficiency. The initial technical choices make the 208 range 114kg lighter on average than the outgoing 207, more aerodynamic and more compact on the outside. These benefits are accentuated by noticeably increased occupant space, with more room in the rear seats and a more generous boot. Reduced front and rear overhangs make it ideal for city manoeuvres, parking etc. Recycled materials are incorporated into major components like the rear bumper, steering wheel, seats and engine housing.
‘Regeneration’ is very much the buzzword with the Peugeot 208. Significantly lighter, greener and cleaner than the outgoing 207, Peugeot’s new supermini now looks the part too. Goodbye ugly duckling, hello swan."
The brand new Peugeot 208 has already won the Auto Express Best Supermini Class:
“Peugeot is back on top of the small car class. The 208 has got it all: style, quality, space and kit, while it’s good to drive and super-efficient, too.”
- Editor-in-Chief of Auto Express, Steve Fowler
Peugeot will introduce ‘Peugeot Connect Apps’, designed to be intuitive and easy to use, making the driving experience easier.
These applications use the vehicle data such as the current speed, mileage, range and the GPS position to provide appropriate information. For obvious Safety reasons, certain functions can only be used when stationary.
Ten applications will be available. Subsequently, Peugeot Connect Apps will be developed further to constantly offer users new connected experiences.
The Peugeot 201 not only began the Peugeot 2 series dynasty, but also introduced a change of scale for the Peugeot family and their company. Presented at the Paris Motor Show in October 1929, Robert Peugeot detailed the key objectives of the project “to create the most economical car in the world that could transport four people in comfort”. Despite the economic crisis at the time, the 201 still became Peugeot’s first really successful large size model. Between 1929 and 1937, 142,309 units of the 201 were assembled.
New Peugeots are available to hire through the ‘Mu by Peugeot’ rental scheme (www.mu.peugeot.co.uk). Mu by Peugeot was launched into the UK as a pilot in 2010, in the same year that the Peugeot brand celebrated its 200th anniversary, promoting the fact that no other producer has such a wide portfolio of choice with personal mobility vehicles.
The pilot, based at Peugeot Dealerships in Chiswick, London and Temple Gate, Bristol, follows similar schemes started in France (initially in Brest, Lyons, Nantes and Rennes, and then throughout Paris), followed in Germany, Italy, Holland, Belgium and Spain, and has been deemed a success. It now goes into phase III, where in the UK a number of dealerships take on ‘Mu by Peugeot’ to enhance the rental experience.