Roger Saul, owner of organic food label Sharpham Park

This TH!NK car is so far ahead of its peer group in development terms as a runabout that we can expect to see it on British roads in 2010.

About the People
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Roger Saul, creator of Mulberry, now turned eco-champion with his organic spelt brand Sharpham Park. Roger and Kevin McCloud will go head to head to see who can get from Brighton to London with most charge left in their THINK City Racing cars. As a guest challenger, they'll be joined by BBC Radio 4 presenter, Peter Curran. Roger Saul once recorded the fastest time of the day at the Brighton Speed Trials in his 1934 Alfa Romeo P3, but has reluctantly given up car racing as it conflicts with his eco credentials.

About the Organisation
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    Sharpham Park
    The Bridgestone Eco-Rally drivers will be fuelled by a variety of locally-grown products by Sharpham Park. Roger Saul's 300 acre organic estate near Glastonbury in Somerset. They pride themselves on using exemplary sustainable and organic farming techniques to grow and mill spelt, an ancient cousin of wheat with many health, taste and nutritional benefits.
Tips, Tools & Advice
Participation
Eco-Rally Guest Driver
Rally Stages: 

2010 Bridgestone Eco-Rally
  • Start (Brighton), Hilton Brighton Metropole, Brighton,
    6 July, 2010 - 18:00 - 7 July, 2010 - 08:00
  • Start (Brighton), Peter Pans Playground, Brighton,
    7 July, 2010 - 08:00 - 10:30
  • Pit Stop, Park Plaza Hotel, London,
    7 July, 2010 - 11:30 - 13:30
1st Leg Test Drives: 

2010 Bridgestone Eco-Rally

  • Product image
    Roger Saul wins the THINK City challenge at Bridgestone Eco-Rally 2010

    The stripped down TH!NK City racing car represents a new racing class, CityEV for city-focused, production vehicle in use today. The racing series is run by EV Cup and Roger Saul and Kevin McCloud are undertaking a series of electric vehicle challenges in the run-up to the race series. 

2nd Leg Test Drives: 

2010 Bridgestone Eco-Rally

  • Product image
    Roger Saul wins the THINK City challenge at Bridgestone Eco-Rally 2010

    The stripped down TH!NK City racing car represents a new racing class, CityEV for city-focused, production vehicle in use today. The racing series is run by EV Cup and Roger Saul and Kevin McCloud are undertaking a series of electric vehicle challenges in the run-up to the race series. 

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Related Videos

Article: Roger Saul wins the THINK City challenge at Bridgestone Eco-Rally 2010
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