smarter driving
As the world's largest tyre company, Bridgestone is committed to reducing the impact of motoring and to helping ensure a healthy environment for current and future generations.
Join us at this high level conference at the seat of power in London to discover what industry and academia are working on to provide future generations with clean and sustainable transportation for cities and beyond.
In the future, we may be able to cut our water use and avoid a lot of the chemical pollutants by using gadgets such as air showers, waterless-urinals, ultrasound washing machines and UV cleaners. Some hi-tech innovations are already on the market and we've listed five below.
One of the best ways to cut emissions, congestion & costs is to avoid commuting altogether. This year brings the largest sporting events in the world to the UK - the Olympic and Paralympic Games. Roads and public transport will be much busier than usual. The following guide is aimed at providing you with the tools you need to work from home.
Bridgestone is adding its voice to the debate on the MOT test and is urging the government to rethink the proposed changes, which could come into force in 2012.
There are certainly fast green cars out there, as we recently proved in our mini 'green grand prix' at Silverstone. However, energy efficiency is greatly reduced when travelling in excess of 70mph and this is one of the main reasons why 'eco-friendly' cars are generally 'not that fast'. A top speed of over 70mph is largely irrelevant anyway as there are few places in the world where it's actually legal to drive that fast. Despite this, we can't help but fantasize about super-fast cars and it's often used as a very effective selling point.
Here at eco-rally.org, we do publish the top speed for every vehicle that has appeared in our events, but we also publish the more useful 'average city speed', i.e. how fast you can accelerate to the speed-limit and maintain it whilst zipping through congested traffic. This is where small, lightweight electric cars and bikes tend to excel. Registered users can compare all green vehicle stats here: http://www.eco-rally.org/compare.
Spencer Ivy want to get the whole world to become cycling super-heroes with their classic, high quality retro. To prove the benefits of their advanced electric-assist system, the Spencer Ivy team cycled all the way to the finish line, 75 miles away in London. The team were decked out in hi-tech, designer cycling gear courtesy of Two n Fro.
The 2011 Bridgestone Eco-Rally convoy includes a Stagecoach double-decker bus with cutting-edge electric hybrid technology. The hybrids are smoother for passengers, quieter for pedestrians and emit ~30% less carbon, particulates and NOx than a standard vehicle. They operate at Park & Rides and on some of the busiest city centre routes.
Perfect for kids turning 4 to age 11 years, Go Kart Party provide amazing fun, as the kids get a "real driving experience". The electric Go Karts are silent running, fully supervised, and safely contained within the inflatable track. Batteries last longer through regenerative braking.
Silverstone is the iconic home of British motor-racing and six decades of the world’s most prestigious sporting events, but it is more than just a circuit.


