Pedal
Biologically, cycles are the most efficient self-powered means of transportation. Mechanically, more than 98% of the energy delivered by the rider into the pedals is transmitted to the wheels. A fit cyclist can generate up to 250W of power... but not for long. Leading geophysicists predict that peak-oil is either currently occuring, or will have occured by 2015. Meanwhile, demand for oil continues to increase at an extraordinairy rate, with increasingly negative social and ecological consequences. Are you ready to switch?
Following an invitation to attend the launch of this year’s START and Bridgestone Eco-Rally at Clarence House, hosted by HRH The Prince of Wales, Spencer Ivy Director, Va Hua obliged, taking with him ‘Ivy’, the unisex step-through version of Spencer Ivy Electric Bicycles. More...
The Vienna Bike is the first foldable, electrically-assisted tricycle that rides with the feeling of a two-wheeler through its innovative steering and unique suspension system. It can carry a child-seat or expandable cargo box bigger than the trunk of some small cars. The trike's extremely narrow width makes it very agile on the roads and cycle lanes and easy to store.
Two cyclists go head to head on fixed bicycles connected to a huge dial over a simulated 500m distance at (theoretical) speeds in excess of 50mph! Race your mates, race your boss or race your grandchildren. Everyone's invited. The pedal energy will be harnessed to power the music... inspring the riders to pedal harder.
Rollapaluza aims to promote cycling as a means of transport, a healthy leisure activity and sport to as many people as possible including non-cyclists and people who do not currently participate in physical activity or exercise. There are currently over 50 Rollapaluza school events annually in the UK.
Ivy is a lady's commuter electric bicycle combining the lastest e-bike technology with classic step-through styling. Fitted with a world-renowned, maintenance free Panasonic motor that powers every turn of the pedal, you can choose exactly how hard you want the bicycle to work. The electric assistance makes cycling more accessible - replacing many of your usual car journeys.
Spencer Ivy want to get the whole world to become cycling super-heroes with their classic, high quality retro. To prove the benefits of their advanced electric-assist system, the Spencer Ivy team will join the rally convoy as it sets off from Oxford and cycle all the way to the finish line in London...
Cycles Maximus set out to build a high capacity tricycle that provides a practical, environmentally friendly solution to your local transport needs. Their cargo trikes and pedicabs are used all over the world and customers include Royal Mail.
Bridgestone Americas has added to its parent company’s 300 million yen (approximately US$3.5 million) donation to relief efforts following the Japan earthquake and tsunami with a $250,000 donation of its own to the Japanese Red Cross. More...
Barclays Cycle Hire will be a public bicycle sharing scheme for short journeys in and around central London. You'll be able to pick up a bicycle, use it as you like, then drop it off, ready for the next person - reducing the growing gap between public transport capacity and demand. Eco-Rally visitors can test ride the prototype bike, prior to launch on 30 July 2010.


