Tesla Roadster does Oxford to London Bridgestone Eco-Rally 2011

Submitted by Tesla Motors on 10 July, 2011 - 20:26

What if Hollywood went eco

The Roadster accelerates faster than supercars that cost twice as much, yet it produces zero tailpipe emissions and is twice as energy efficient as leading hybrids. It is favoured by Hollywood celebrities, European royalty and trendsetters worldwide.

South African-born CEO-co-founder, Elon Musk states that he's never given a car away for free or at a discount - an amazing situation in the current auto climate. Musk was a co-founder of PayPal and founder of SpaceX, which is building space launch vehicles. Investors in Tesla Motors include the founders of Google and it's the a poster-car of the battery-electric revolution

Tax breaks for low-emission cars

UK companies that purchase a Roadster benefit from a 100 percent Writing Down Allowance, meaning they can deduct the price of the car from their taxable profits. The Roadster is the only sports car that has ever qualified for a such a tax incentive throughout the UK.

"We hear every day from people who want to start accumulating zero-emission miles – but they don’t want to sacrifice performance and fun,” - Tesla UK

Racing Roadsters

The UK Motor Sport Association now permits electric vehicles to race in official competitions and the Tesla Roadster has already begun collecting trophies at prestigious UK circuits like Goodwood.

2011 Bridgestone Eco-Rally

Start (Oxford), Various locations, Oxford,
30 July, 2011 - 09:00 - 18:15
Start (Oxford), Outside Museum of the History of Science,
31 July, 2011 - 08:00 - 10:00
Pit Stop, BRE Innovation park,
31 July, 2011 - 11:00 - 13:00
Finish Line, Between Buckingham Palace & Trafalgar Sq, London,
31 July, 2011 - 10:00 - 20:00

About the Drivers

Co-pilot/ Guest Driver 2nd leg :


	Mark Stevenson - Author, Comedian & Futurologist Mark combines two careers – one as a successful writer/ comedian (writing for stage, radio and print) and another as a speaker and consultant on future narratives, institutional innovation, engineered serendipity and learning. His first book An Optimist's Tour of the Future has enjoyed... ... MORE >>

About the Exhibitor

Tesla Motors

TESLA MOTORS was founded in 2003 by a group of intrepid Silicon Valley engineers who set out to prove that electric vehicles could be awesome.Contrary to popular belief, the Tesla Roadster only shares 7% of components with the Lotus Elise. The majority of components for European models are currently assembled at the wind-powered Lotus factory in the UK. Tesla initially approached Lotus...

...MORE >>

The Event: 2011 Bridgestone Eco-Rally

Category: Sports cars / racing cars

Availability: Production models

Technology: Lightweight-materials, Electric, Regenerative braking

Sustainability topics: Peak oil


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